Always the Dead Giveaway

Whenever a station hires a new Anchor from out of town, Producers and EPs need to be on their game.

When an Anchor mispronounces a local business, or town, they lose a lot of credibility.

Producers should keep an eye out and write the word out phonetically and flag it for the Anchor.

You would hope in a market the size of Baltimore, this would be S-O-P, but I guess not.