The Firm Names a New ND

The Firm’s WTVT has a new News Director, but it is certainly not a new face.

Cheryl Briske has been at the Tampa station sine 1997. She’s been the special projects executive producer since 2020.

Throughout her time at WTVT, she has held the roles of dayside executive producer, producer, and weekend writer.

It was a long climb, but she has made it to the top of the ladder.