New Set for Left Coast Station

This is the time of year when you see a number of new news sets popping up, just in time for the Feb book. 

KSBY which covers California’s Santa Barbara, Santa Maria, and San Luis Obispo market has launched a new set from the Devlin Design Group and it's stunning.

“The new set gives us tremendous flexibility, allowing us to advance our story telling capabilities while delivering a big market presentation. It is more than we could have imagined!” said KSBY GM Kathleen Choal.

The Devlin team did not have a very big space to work with, but they delivered with a fresh looking set that uses the space perfectly.

A 6x1 monitor array anchors the design and features everything from the big story to weather. An 80” monitor kiosk is used for interactive storytelling. Social media coverage comes alive in the ‘tech center’ with 2 large displays along with 3 smaller monitors. The front of the anchor desk includes a monitor to showcase station branding.

The textures on the set reflect the beauty of the California coast. Stacked stones and a soft wave pattern appear throughout the design. RGB LED color changing walls add visual interest and flexibility to the set.

“Small spaces can be challenging. Team DDG has the creativity, knowledge and innovative big thinking to maximize smaller scale scenic environments, without sacrificing functionality.”  said Dan Devlin, Owner, Chief Creative Strategist, Devlin Design Group. 

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