An Apple a day might keep the commercials away. 

After years of rumors of all sorts of newfangled products supposedly in development to take over the living rooms, there’s fresh scuttlebutt that Apple is in discussions to create a service that would allow viewers to engage in ad-skipping.

And here’s the grabber: Apple would supposedly pay the TV networks for the ad revenue they missed out on due to to the skipped commercials.

 Read the rest in FTV Tech