Young People Ain't Watching TV
Here is a chart that has to scare the hell out of cable executives and do a fairly good job of shaking up anyone that works in TV.
The chart shows that the people "cutting the cord" is growing quickly and it is going at hyper speed for the young people.
In 2007, the number of "Zero-TV" households was around 2 million. It has since grown to more than 5 million, according to a recent Nielsen report.
Nielsen defines "Zero-TV" households as those that don't fit into its definition of a TV household. It doesn't mean that those households don't have traditional TV sets, but it's just that the majority of them get their content from computers, tablets, and smartphones. In short, it means they're not paying for cable.
But here's the real kicker: nearly half of these "Zero-TV" households are under the age of 35, marking a clear trend in our viewing habits.
H/T Business Insider