You might have thought the world had come to an end yesterday for many of those that work in TV news.
Both Facebook and Instagram went down and you would have thought that the world ran out of oxygen.
This is just another reason why TV managers should not invest so much in social media.
Stations demand talent post to social media and do Facebook live, yet not a single person that show me any evidence that by an Anchor doing a Facebook Live while getting their nails done and eating a burrito, leads to people tuning into the newscast.
Does this crap do anything to pump up your ratings?
I still am perplexed that TV stations will run promos and spend time telling viewers that they should follow them on social media. And then when they (buy) get a lot of followers, they put out press releases saying that “Station X has one million likes on Facebook!”
Yet you look at the Feb book and their ratings are down from last year.
Stop wasting your time promotion a website that is owned by Mark Zuckerburg and start promoting and sending viewers to your website and your station.
FTVLive invest nothing into social media, we haven’t posted to Instagram or Facebook in ages and guess what?
Every month since 2013, FTVLive has gotten more traffic to FTVLive.com, then the month before.
We put the time, money and the effort into the digital outlet we own and not one run by Mark Zuckerburg or anyone else.
Maybe it is time stations wean themselves from social media and start putting the effort into the outlets you own.
Then the next time Facebook goes down, you won’t be in a such a panic.